Hello, sweeties! How are you today?
I'm super happy, you know, when I talk about good skin care I can't hide or dissimulate my excitement, lol.
Earlier this month, I attended a press conference in Zurich announcing the launch of a new Swiss Skincare brand "Wildhorn" and its very first product: a miraculous Facial oil that promises to diminish wrinkles and increase skin elasticity in 2 months. This is a totally independent brand, totally new, totally unknown, offering a product completely different from what you find in the market today and in a completely different way. So I HAD to be there!
Keep reading to find out what made me fell in love with this oil.
Where we met
When I entered the place for the press conference, I was blown out, pleasantly, it wasn't overcrowded and it wasn't filled with those fake smiles you usually find in the openings around Switzerland. I felt like entering a meeting with friends. Nothing was overhyped, the place was perfectly chosen too! (You can breathe the intimate and tranquil atmosphere of the Pool bar in the Helvetia Restaurant and Hotel in Zurich by peeping my picture on Instagram.)
You know, when there is too much bling-bling, gold and glitter around something, that's the kind of stuff that makes me flee. This event was quite the opposite, friendly and convivial. Refinement and discretion prevailed, which led me immediately to one idea "pure luxury".
We can say the company Wildhorn is a newborn, and that's exactly how everyone in there treated her! I got to meet the Founder, the head of marketing, the engineer who put the company together and even the chemist who created the product! Every and each of them had that sparkle of joy and self-pride new parents usually have when they're holding their little baby, and that was such a touching and precious thing to witness. You could feel those hearts bursting with enthusiasm for showing to the world what they've achieved in so many years of hard work. I totally relate to that feeling and immediately felt connected to the crew.
But I don't let first impressions lead me to the wrong conclusion, I was very aware I was there to learn about a new skincare product promising to improve your skin radically, whether it would work or not wasn't clear for me at all!
The Wildhorn Family
Wildhorn is the name of a great peak in the Bernese Oberland. The wild nature of the place inspired the creation of a skincare brand conceived with Swiss ingredients, natural and pure, that would provide the efficacity and clean formula 100% natural, not tested on animals
What is so special about it
The Wildhorn regenerating Oil contains 100% of natural active ingredients. Ok, that might not have caught your attention but listen: NOTHING in the skincare world has that percentage of active ingredients. In fact, most skincare products have some kind of medium (water or silicone based) where a few actives, perfume and other additives, swim together.
There is not one single ingredient in this oil that is not meant to improve your skin, there are no added chemicals, NADA.
The ingredients are 99.9% produced in Switzerland. They come from just around the corner! Wait, don't get me wrong, the process of obtaining the oils and plant extracts is very rigorous, precise and quite difficult, in order to guarantee maximum quality! But it is a great thing knowing the local economy is boosted and also that your product doesn't involve 200 intermediaries from the 4 corners of the world.
What is in its heart
Now, this is the most impressive, the composition of this oil: without additives, cold pressed to maintain the properties of the natural ingredients and without added fragrance it is a masterpiece in the industry.
The ingredients and its benefits:
Apricot kernel oil from the Canton of Valais (Prunus Armeniaca)
Grape seed oil from canton Valais (Vitis Vinifera)
Cherry stone oil from Zug canton (Prunus Avium)
Calendula Officinalis extract from the canton of Vaud
Edelweiss flower extract from the canton of Valais (Leontopodium Alpinum)
Extract of flowers and essential oil of melissa of the canton of Vaud (Melissa Officinalis)
Essential oil of larch from the canton of Valais (Larix Decidua)
Essential oil of monard flowers of the canton of Vaud (Monarda Fistulosa)
Essential oil of chamomile romaine canton Vaud (Anthemjs Nobilis)
Lavender essential oil from the canton of Valais (Lavandula Augustifolia)
(The bottle contains 13ml of product and retails for 180 CHF.)